Unsubscribe Rate Health Calculator

Unsubscribe Rate Benchmarks

• Under 0.1%: Excellent. High relevance, appropriate frequency.
• 0.1–0.3%: Normal range for most industries.
• 0.3–0.5%: Elevated. Review content relevance and frequency.
• Above 0.5%: High. Immediate action — reduce frequency or improve segmentation.

Note: Unsubscribes are preferable to spam complaints. An unsubscribe rate of 0.5% is far less damaging than a complaint rate of 0.1%. Consider making unsubscribing prominent to redirect complaints to the opt-out flow instead.

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