Email Revenue Per Subscriber Calculator

Email RevenueRPMRevenue Per SubscriberEmail ROISubscriber Value

Calculate key revenue metrics to benchmark your email program against industry standards.

List Size (active subscribers)

Monthly Email Revenue ($)

Campaigns per Month

Average Subscriber Lifetime (months)

Industry Vertical

E-commerce: $6–$12 RPM. Promotional and cart-abandonment drives high volume revenue.
SaaS: $10–$20 RPM. Onboarding sequences and feature announcements drive upgrades.
Financial services: $15–$30 RPM. High-value conversions compensate for lower frequency.
B2B / Agency: $18–$35 RPM. Low volume but high deal values per conversion.
Media / Publishing: $3–$8 RPM. High volume, lower per-click value.