Find the revenue-maximizing send frequency for your list engagement profile.
Model the revenue-vs-churn tradeoff at different sending frequencies to find the optimum for your list.
Revenue increases with frequency up to a point, then declines as fatigue and unsubscribes accelerate. The optimal frequency depends on:
When net list growth turns negative (churn exceeds acquisition), you are burning your asset faster than you are rebuilding it — a common trap of over-sending to short-term revenue targets.
