Case Study · Fintech · United Kingdom · 2024

UK Fintech — Deliverability Recovery After Shared IP Blacklisting and DMARC Enforcement

How a UK-based fintech company recovered from a complete delivery block at Microsoft and Yahoo following shared IP blacklisting, implementing DMARC enforcement and dedicated infrastructure within 3 weeks.

IndustryFintech / Financial Services
CountryUnited Kingdom
Volume1.2M users · 6M emails/month
Duration3 weeks emergency recovery

A US legal services platform delivering case status notifications, court date reminders, and document completion notices was seeing 28% rejection or spam placement at Proofpoint and Mimecast-protected inboxes. Failed delivery of court date notifications created potential malpractice exposure. The platform had received two formal complaints from corporate clients whose legal teams missed filing deadlines due to email non-delivery.

The platform's sending infrastructure had never been optimized for corporate email gateway delivery. Proofpoint and Mimecast apply significantly stricter filtering than consumer ISPs, requiring specific reputation thresholds, clean URL reputation, and often whitelist registration. The sending IPs had no PTR records and DKIM was using a 1024-bit key — below corporate gateway requirements.

We redesigned the infrastructure specifically for corporate inbox delivery: dedicated IPs with legal-appropriate PTR hostnames, 2048-bit DKIM keys, DMARC p=reject, and registration with Proofpoint and Mimecast's trusted sender programs. Legal document notifications were separated onto their own IP with a sending pattern consistent with professional services communication.

Proofpoint inbox rate72% → 99.2%
Mimecast inbox rate69% → 98.8%
Overall corporate inbox rate71% → 99.6%
DKIM key strength1024-bit → 2048-bit
Trusted sender registrationsProofpoint + Mimecast
Client complaint rateZero in 18 months post-migration

"When you are in legal services, an email that doesn't arrive is not a marketing miss — it is a potential malpractice claim. We needed infrastructure built to the standards that corporate legal departments require."

— CEO, Legal Services Platform

Legal and professional services email is disproportionately delivered to corporate email gateways. Infrastructure built for consumer inbox placement often fails at corporate gateways — dedicated infrastructure with gateway-specific optimization and trusted sender registration is required.

Infrastructure Used

Dedicated SMTP TLS enforcement DMARC p=reject 2048-bit DKIM Corporate gateway registration

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