Case Study · Fintech · United Kingdom · 2024

UK Fintech — Deliverability Recovery After Shared IP Blacklisting and DMARC Enforcement

How a UK-based fintech company recovered from a complete delivery block at Microsoft and Yahoo following shared IP blacklisting, implementing DMARC enforcement and dedicated infrastructure within 3 weeks.

IndustryFintech / Financial Services
CountryUnited Kingdom
Volume1.2M users · 6M emails/month
Duration3 weeks emergency recovery

A Swedish gaming platform with 12 million active users across 190 countries was experiencing significant account compromise events traced to failed two-factor authentication email delivery. Security team data showed that 31% of account compromise events were preceded by a failed 2FA email delivery.

The platform was sending all email — 2FA codes, purchase confirmations, promotional events, and notifications — from a single sending stream. Promotional gaming event emails generated complaint rates of 0.18%, which degraded the IP reputation used for security-critical 2FA codes. In Southeast Asia and Latin America, delivery rates were below 60%.

We deployed a priority-tiered architecture: Tier 1 (security email: 2FA, password reset) on dedicated IPs with highest priority and aggressive retry logic; Tier 2 (purchase confirmations); Tier 3 (promotional) on isolated IPs. Regional infrastructure was added for Southeast Asia and Latin America.

2FA delivery rate globally78% → 99.1%
Security email delivery time4.2s → 0.8s average
Account compromise events-44% reduction
SEA regional delivery rate58% → 93%
LATAM regional delivery rate61% → 91%
Promotional complaint isolationZero impact on security stream

"We had a security problem disguised as an email problem. When 2FA codes don't arrive, players use workarounds that expose their accounts. The infrastructure change was directly measurable in our security metrics."

— Head of Security Engineering, Gaming Platform

Gaming platforms send email across fundamentally different urgency tiers: security-critical and engagement-optional. Mixing these in a single stream means promotional reputation degradation directly reduces security email reliability. Priority-tiered infrastructure with complete stream isolation is the only correct architecture.

Infrastructure Used

PowerMTA 6.x 12 Dedicated IPs Multi-region infrastructure Priority queue for security email DMARC p=reject

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